Google koppelt het taalmodel Gemini via Maps aan meer dan 250 miljoen plekken. Amazon zette in juli 2025 het miljoenste magazijnrobot in met DeepFleet.
Meta Newsroom (Orion, 25 september 2024) schrijft dat Orion bridges the physical and virtual worlds en dat contextual AI de wereld rondom de drager kan sense’n. Facebook Reality Labs (18 maart 2021) definieert EMG als vertaling van electrical motor nerve signals naar digital commands; Reardon (CTRL-labs) wil de machine sturen via het peripheral nervous system. Ray-Ban Display plus Neural Band (shipping VS, september 2025) vertalen muscle activity into commands for your glasses; Advantage+ laat AI millions of signals gebruiken voor the right message, for the right audience, at the right time. Google Cloud koppelt Gemini via Grounding with Google Maps aan geospatial data; Find Directions laat AI-agents physical movement en real-time travel estimates begrijpen. Android (13 augustus 2024) noemt zich first mobile operating system with Gemini Nano — data never leaves your phone. DeepMind (12 maart 2025) voegt physical actions toe for the purpose of directly controlling robots; Starline×HP (13 mei 2024) claimt same-room presence zonder bril. About Amazon Robotics (1 juli 2025): het miljoenste mobiele robot over meer dan 300 fulfillment centers, DeepFleet coördineert de vloot. Sidewalk gebruikt Echo- en Ring-gateways; de Network Server, operated by Amazon, routeert packets. Alexa+ (26 februari 2025) is designed to take action over tens of thousands of services and devices; AWS IoT Jobs duwt remote OTA-acties naar targeted devices.
Meta’s Orion-prototype (Connect 2024) presenteert de AR-bril expliciet als brug tussen physical en virtual worlds — de actor-platformlaag die digitaal en live over elkaar legt, geen social-media-overzicht.
«Orion bridges the physical and virtual worlds, putting people at the center so they can be more present, connected and empowered in the world.»
Meta Ray-Ban Display (shipping 2025) levert bij elk paar een Meta Neural Band: EMG-polsband die spieractiviteit vertaalt naar commands voor de bril — live besturing zonder bril of telefoon aan te raken.
«Each pair comes with Meta Neural Band, an EMG wristband that translates the signals created by your muscle activity into commands for your glasses — letting you control your experience intuitively using just subtle hand movements, without having to touch your glasses or take out your phone.»
Facebook Reality Labs (2021) definieert EMG als sensors die electrical motor nerve signals via de pols vertalen naar digital commands waarmee je device-functies bestuurt — de neuromotor-besturingslaag van Reality Labs.
«EMG, electromyography, uses sensors to translate electrical motor nerve signals that travel through the wrist to the hand into digital commands that you can use to control the functions of a device.»
Thomas Reardon (FRL Neuromotor Interfaces; Facebook verwierf CTRL-labs in 2019) stelt neural interfaces als directe machine-control via de output van het peripheral nervous system — zenuwen buiten de hersenen die hand- en vingerspieren aansturen.
«What we’re trying to do with neural interfaces is to let you control the machine directly, using the output of the peripheral nervous system — specifically the nerves outside the brain that animate your hand and finger muscles»
Meta Advantage+ audience laat adverteerders Meta’s advanced AI de campagne-audience laten zoeken; het model analyseert millions of signals voor right message, right audience, right time — de ads/social-graph besturingslaag over wie wat ziet.
«Our latest model innovations analyze millions of signals to find the right message, for the right audience, at the right time.»
Google Cloud koppelt Gemini-modellen via Grounding with Google Maps aan geospatial data van Maps (250M+ places) — de control surface die digitale AI-agents aan de live plekkenkaart bindt.
«Grounding with Google Maps with Gemini Enterprise Agent Platform is a service that connects Gemini models with geospatial data from Google Maps. Google Maps has access to information on millions of locations, including businesses, landmarks, and points of interest. This data gives you access to information on over 250 million places that can be used to ground your model's responses, enabling your AI applications and agents to provide local data and geospatial context.»
Grounding with Google Maps voegt Find Directions toe zodat AI-agents physical movement, real-time travel estimates en ruimtelijke relaties begrijpen — Maps als besturingslaag over live verkeer en routing, niet als zoek-UI.
«This feature lets your AI agents understand physical movement, real-time travel estimates, and the spatial relationships between locations. With Find Directions capability, your model can provide performance-optimized directions and accurate travel times that account for real-time conditions.»
Android is volgens Google het eerste mobile OS met een groot on-device multimodal AI-model (Gemini Nano); voor gevoelige use cases blijft data op de telefoon — de body/edge-laag van Google’s digitaal↔live stack.
«And because Android is the first mobile operating system with a large, on-device multimodal AI model — called Gemini Nano — your data never leaves your phone for some of the most sensitive use cases.»
Project Starline (nu Google Beam) claimt remote gesprekken die voelen alsof je in the same room bent — zonder bril/headset — ambient presence als digitaal↔live besturingslaag voor presence, niet Meta-body-control.
«Using advancements in AI, 3D imaging and other technologies, Starline works like a “magic window.” You can talk, gesture and make eye contact with another person, just like you would if you were in the same room.»
Google DeepMind introduceert Gemini Robotics (VLA op Gemini 2.0) met physical actions als nieuwe output modality om robots direct te besturen — Gemini als action layer van digitaal over physical ops.
«The first is Gemini Robotics, an advanced vision-language-action (VLA) model that was built on Gemini 2.0 with the addition of physical actions as a new output modality for the purpose of directly controlling robots.»
Amazon Robotics meldt het 1 miljoenste mobiele robot in een netwerk van meer dan 300 facilities en introduceert DeepFleet, dat de beweging van robots over het fulfillment-netwerk coördineert en de reistijd van de vloot met 10% verbetert — fulfillment-orchestratie als besturingslaag, geen webshop.
«We've just deployed our 1 millionth robot, building on our position as the world's largest manufacturer and operator of mobile robotics. This milestone robot was recently delivered to a fulfillment center in Japan, joining our global network that now spans more than 300 facilities worldwide. But that's only part of the story. We're also introducing a new generative AI foundation model we've designed to make our entire fleet of robots smarter and more efficient. Called DeepFleet, this AI technology will coordinate the movement of robots across our fulfillment network, improving the travel time of our robotic fleet by 10% and enabling us to deliver packages to customers faster and at lower costs.»
Amazon Sidewalk is een community-netwerk waarin Sidewalk Gateways (compatibele Echo- en Ring-devices) cloud-connectiviteit geven aan IoT-endpoints — de device-mesh tussen huis en AWS, niet Google’s Sidewalk Labs.
«Amazon Sidewalk is a secure community network that uses Amazon Sidewalk Gateways (also called Sidewalk Bridges), such as compatible Amazon Echo and Ring devices, to provide cloud connectivity for IoT endpoint devices.»
Alexa+ is ontworpen om actie te nemen en orkestreert across tens of thousands of services and devices — de ambient besturingslaag over huis en diensten, geen webshop-rondleiding.
«Alexa+ is designed to take action, and is able to orchestrate across tens of thousands of services and devices—which, to our knowledge, has never been done at this scale.»
Just Walk Out gebruikt camera’s, weight sensors en AI zodat iemand in een fysieke winkel eten, drinken en merchandise meeneemt zonder kassarij of kassier — store sensing als besturing van de transactie, geen webshop-overzicht.
«Just Walk Out uses cameras, weight sensors, and a combination of advanced AI technologies to enable shoppers in physical stores to buy food, beverages, merchandise, and more, without having to wait in a checkout line, or stop at a cashier.»
AWS IoT Device Management Jobs voert remote actions uit op devices die bij AWS IoT Core geregistreerd zijn: een job ontstaat in de AWS Cloud en gaat via OTA (MQTT of HTTP) naar alle targeted devices — fleet-besturing op afstand, distinct van de TwinMaker-SKU.
«AWS IoT Device Management Jobs offers a scalable approach for performing remote actions on your devices registered with AWS IoT Core. A job is created in the AWS Cloud and pushed out to all targeted devices using an OTA update via the MQTT or HTTP protocol.»