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Ivy L. Lee

Ivy L. Lee zette in 1906 zijn Declaration of Principles op papier. In 1915 schreef hij over publiciteit en de spoorwegen.

3 citaten
01 · STEM

Ivy L. Lee

«This is not a secret press bureau. All our work is done in the open. We aim to supply news. This is not an advertising agency; if you think any of our matter ought properly to go to your business office, do not use it. Our matter is accurate. […] In brief, our plan is, frankly and openly, on behalf of business concerns and public institutions, to supply to the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.»
02 · STEM

Ivy L. Lee

«Publicity is an effective cure for most railroad financial evils. Focus the bright light of day upon any transaction and men will be extremely careful to see to it that the transaction is legitimate.»
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