«The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.»
«We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.»
«This phrase quite simply means the use of an engineering approach—that is, action based only on thorough knowledge of the situation and on the application of scientific principles and tried practices to the task of getting people to support ideas and programs. […] The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.»